How Important Are Backlinks for SEO

The term Backlink definitely has come across even if a person read out a single article on SEO (Search Engine Optimization). For new users, you might get puzzled with the word. You might be even wondering – What Back Links are? Why they are in importance chapter? this writing is dedicated to the newcomers of the SEO world. Here I will try to give an idea of Back Links and also the importance of Back Links in SEO.

What are Backlinks?

These tiny little words are the core of your website, the outcome of it is not tiny, though. Backlinks are also known as Inbound Links which is the Hypertext Links directed to websites. This phenomenon is used to link back your page, that’s why they are called Backlinks of a website. In recent time, Backlinks have become so popular that they are counted as the main Building Blocks of a good SEO. For example, we can take the name GOOGLE. It gives credit to those websites which have a good number of relevant/quality backlinks and also considers those websites as relevant and important than other websites on their search page against a search query. Puzzled? Ok trying to give a practical example. Suppose if a webmaster has a website about how to take care of pet birds and receive a backlink from another website that is about Pet Birds, then it will be more relevant in the search engines (i.e. google) assessment. On the other hand, if is receives backlinks from a website which has a recipe and cooking methods then it will be considered as the poor site in the assessment. Search Engines wants websites with huge traffic but definitely naturally and over some span of time. Otherwise, it is very easy for people to create manipulated links and place the site in higher ranking.

How Important Are Backlinks for SEO
                             Source: seopressor

Exchanging backlinks with a good and Legitimate site is ok but the bad site can act reversely. Normally the following types of links are seen on a website:

  • One-way Inbound Links: It gives a site more importance and value to your website. These are links which have been picking to your site from others and guarantees a better search position.
  • Reciprocal Inward Links: It is not popular rather dangerous for a site these days. Search Engine Spiders don’t like them at all either. One bad contented and ranked site might try to upgrade itself and downgrade your site through this way.

If we try to classify backlinks, we will end up with mainly two types of Backlinks. They are as follows:

  1. DoFollow Backlinks
  2. NoFollow Backlinks

Dofollow BacklinksIn abbreviation term, Dofollow Backlinks are high-quality backlinks which comes from other valuable websites as the incoming basis with high page rank and domain authority. A single quality backlink is rated more than multiple numbers of invaluable links, the cause of this is websites build their reputation with lots of great content and hard work. If such site is added to your site, then the rank of your site will be upgraded and vice versa. So rather that junk up links it’s important to choose selectively. Dofollow links serve gives two types of benefits – it adds value to your website and gets potential traffic to the website.

Nofollow BacklinksGenerally, No Follow Backlinks refer to links which should not be followed, the opposite of Dofollow Backlinks. These types of Backlinks come from usually spam website or blogs and are made for the purpose of upgrading rank and link building. Most of those are not even niche related with your website rather provokes Search Engines to decrease your websites current rank.

Will backlinks lose their importance in ranking?

This question’s reply is from Matt Cutts Google Webmasters video :

Importance of Backlinks in SEO:
While talking too much about definitions, it’s also necessary to know the importance of Back-links. These Back-links or Inbound Links has become an essential part of SEO (Search Engine Optimization) these days because the specific site gets indexed in Giant Search Engines (i.e. GOOGLE) if a website can have built valuable back-links for it.

Note that if backlinks are created in a legitimate way then they serve two very essential scrutinies’, those are:

Receives Inward link from a site which has good content and Content linked to the topic will give that specific website much better result. One more reason of why achieving backlinks are important in SEO is after you build a website you can’t just expect people to pile up their visit at your website. People will find out your website first and then can give a visit. The question is how will they find out your website? Simple answer through Backlinks. You have to attract and point out people towards your website through proper keywords, strong one way backlinks, etc.

Another backlink bombing trend has been found these days. Web-masters create multiple websites for their service. Sometimes all the sites are linked and sometimes not. If they link all the sites then they should be the careful cause, interlinking multiple numbers of websites on the same IP address might create a fishy effect towards people and the Search Engines as well. As a result, it could hurt the main goal which is referred as website bombing. In long run interlinking actually doesn’t create value that much. They just help to pile up traffic. But when the traffic realizes the whole thing then they start not to visit the site. Recently Google has started on a patent which will deal with the popularity sites and also will deal with the trustworthiness of a site that you link from your own site. This means you will get rid of adding bad Backlinks even if you want to. Cause then for adding irrelevant sites your one might be banned. Actually, this is very important to reduce the risk of having reciprocal or fake links.

Anchor Tests are also very important in building quality backlinks as well as in SEO. This is when a link incorporates a keyword into the hyper-links. For Example, your website is about baby toys. Then if you use “Baby Toys Contacts” for your hyperlinks then this unique Anchor texts will help you in finding your backlinks and will also help you to show what links are used to There are few more things which should be considered at the very beginning for building backlinks:

Firstly, which sites are linking back with your one or in other sense tracking the links. A helping tool regarding this issue is Domain Stats Tool. This tool displays the backlinks of a domain in Google, Yahoo, msn, etc.

This tool will also tell you some more details on your page as well. Like, your listing number in the Open Directory, how many traffic you are acquiring and how many pages are being indexed from your page, etc.

Try to enable a no. of quality Inbound Links into your page.

Conclusion:
I think that’s enough of Importance of Backlinks in SEO. Now I will some up by saying if you want the expose of you site don’t bother you much just focus on Quality Backlinks. It is extremely important for Search Engine Optimization (SEO). I knowing the pros and cons it would be easier to welcome few quality Backlinks rather than the bundles of junks.

Content by: Samina Sorwar

Grow online income using content marketing

Recently, smart marketers have understood that traditional marketing is becoming less and less effective and they have to look for a better way. Regardless of what type of marketing approach is used in your business, content marketing should be a part of your overall marketing technique, not something isolated. Now you should know how to Grow online income using content marketing and thus grow your business online.

Quality content is part of all forms of marketing. And content remains as one of the most vital parts of online marketing; though, methods are changing fast. In 2015, successful businesses will be the ones that comprehend the concept of content marketing, the dynamic shift in content marketing, and develop a plan that goes along with the new changes.

What is Content Marketing

In content marketing, the concentration is not necessarily on selling, but rather providing high-quality information and solutions to the people. So, to answer the question, what is content marketing strategy, we can say that it is simply the marketing strategy that is all about  the creation and sharing of information to the customers to perform some specific actions, such as to increase conversions, obtain links, encourage email sign-ups, better SEO ranking etc.

  • 82% Business to Consumer (B2C) marketers and 95% Business to Business (B2B) enterprise marketers use content marketing. 
  • Only 12% companies don’t include content in their marketing strategies. 
  • Though content marketing is proven to be powerful and effective, only 32% marketers believe they are using an effective strategy. 

what is content marketing

The last statistic is noticeable. It is alarming but also promising. It indicates that 2 out of 3 companies are not making the best use of their potential. Is your company also part of that group? If so, it’s time to wake up and integrate content marketing into your overall marketing strategy and increase your business returns.

Why is Content Marketing so important ?

Grow online income using content marketing

Nowadays, online marketing is impossible without great content. So, let’s see why content marketing is important in today’s online marketing:

  • SEO: There are certain parameters that search engines take into consideration for SERP rankings, and content has become an increasingly significant factor. Search engines prefer businesses that publish quality and unique content.
  • Social media marketing: Before doing social media marketing for your business, you have to consider content marketing. This is because socially shareable content from your blog will help to increase engagement and click through rates in the social media. As a result, your sales will also be enhanced.
  • PPC: For working with PPC, you will require quality content behind it.
  • Inbound marketing: Content is the key factor for driving inbound traffic and leads.

Content marketing is being used by several large marketing organizations in the world and also by small businesses around the globe. Why? Because it works.

How does it work?

For accomplishing a successful content marketing campaign, you have to first establish a goal. It means you have to have a solid content marketing plan and it is not possible without content marketing research and goal identification.

An ideal content marketing plan includes:

  • The type of the content
  • What the goal is for that specific type of content
  • Who are the audiences
  • How you are going to produce and promote the content
  • Where you will market it
  • When you are going to publish it

What types of content can be produced?

There are various types of content that can be produced. But it surely depends on the type of the company and the objective of the content marketing campaign.

Here are some of the types of content that can be produced:

Blog Posts

If you have a website then it will be wise to have a business blog. This will obviously add value, create brand awareness, generate traffic, help you to build up a link profile and strengthen your social media presence. In your blog, you can cover all types of topics related to your business and thus generate engagement with the readers.

Info-graphics

An info-graphic is the presentation of key information, data or statistics in a visual form. One of the content marketing best practices is to include infographics in your contents. These are really very engaging and user-friendly.  Info-graphics should be informative and never be too text-heavy. The advantage of using info-graphics is that they offer a unique and sharable opportunity.  It has been observed that infographics get shared up to three times than other content in the social media. Nowadays infographics are getting more priority. Gifographics use the info-graphic model, but instead of the static images they use animated images.

Videos

There is a lot of variety in videos. A quality video sends a message in a concise but in a memorable way. After making the content marketing video you should put it on YouTube and Vimeo. These two video sharing sites are great sources for earning social signals. Videos should not be long. The length of a good video should be two or three minutes.

Meme

Memes are really amazing. They are hilarious, viral and easy to make. People love things that are funny and shareable. And the most important aspect of the memes is their humor.

meme

Memes are the best type of content you can share on the social media sites like Stumbleupon, Twitter, Pinterest, Tumblr and Reddit.

Presentations

There are publishing platforms like SlideShare where users can share presentations with each other in a visual and an engaging way. Presentations can also be included in the blog posts.

User Guides and White papers

User-guides and White papers are really useful to understand and to get a thorough perception regarding a specific topic, product or service. Usually, User-guides or White-papers is downloadable content  that supports users to access informative content and to enrich their knowledge and experience. It increases the chances of repeat site visits which really adds value to getting content marketing effectiveness. These types of contents are written in a fairly long and detailed format.

For writing unique and informative User guides and Whitepapers require good writers, designers, and fabulous ideas. The writers need to produce content of top quality. The designers have to present the content in a smart and eye-catching way. The ideas should meet the needs of the audience.

Reviews

Reviews can be written about products or services. By writing product reviews, you can establish your leadership and authority in your industry. Each industry has varieties of products and services. Engaging key developers or service providers, you can gain an appreciation and recognition. What you have to do is to write about your experience with the product or service and provide your recommendation.

You can also write reviews on books. Book reviews are helpful if you want to establish yourself as a thought leader. To write a book review, you have to include discussion about that book and add your opinion about it as well. Book reviews work best when you write about new or pre-releases or you can interview the author.

How to

One of the best content marketing ideas is to produce how-to contents.  How-to is one of the most popular types of content. How-to articles have the potential of long tail search like ‘How to’ or ‘How do I’.

Steps of writing How-to guides:

  • Introduce the problem
  • State the solution
  • Talk over each step of the solution
  • Summarize the discussion
  • Give a conclusion

Topics for writing ‘How-to’ articles are unlimited. These contents can be industry-specific or very general. You can enrich your ‘How-to’ articles by including videos, images and also diagrams.

Lists

For writing list articles you have to use the simple format:

  • Provide an introduction to the topic
  • List the points
  • Give a conclusion

The more detailed your list is, the better.  Long lists are also good.

E-Book

Generally, e-book is a long content which is published in PDF format. These are available as a downloadable free product in exchange for joining an email list. Making an e-book helps to build up your authority within your industry. Producing a content marketing ebook is also a powerful way of sharing your knowledge with others.

While writing an e-book, the following things should be considered:

  • An e-book should be given a really good title. So, try to spend time on creating the best title for your e-book to gather more readers.
  • Designing matters a lot for an ebook. People consider those ebooks worth reading, which has good graphics, colors, and great formatting.
  • An ebook should have a PDF version and an HTML version both. In an HTML version, you can include video, audio, and other necessary resources.

Case Study

A case study describes the product or service of a company and how a client got benefited from it.

The following model is really helpful for writing a case study:

  • At first, write a summary of the study.
  • State the problems the client was facing.
  • Describe the challenges that you had to overcome while finding a solution to the problem.
  • Write about the solution of the problem that you provided.
  • Discuss the results of your solution and how it became successful.
  • Give a conclusion and also a call to action.

Remember that a content marketing case study should be written in such a way that it should not sound as pure marketing. A case study should be written as an inspiring success story.

Pod-cast

Podcasts were popular in the past and still they are a great form of content. Podcasts are  audio content which is not hard to create. You will need a computer, a microphone, and the Internet. The advantage of the content marketing podcast is that using this format, it is possible to spread your message better than other formats. It’s really amazing to listen to music shows or radio-style talk on your i Pod or another MP3 player every day.  You can listen to pod-casts during your commute or exercise.

It’s always best to provide content with the podcast. On your blog, share information about the new podcast releases or publish the transcript of it. It will help to add value to your website’s SEO ranking.

Interview

Each industry or field has popular leaders. If you are capable of arranging an interview with a leader, you can earn respect from others in your industry.  An interview has the advantage that it has unique information and only you have this information. If your information is audio or video, provide an overview of the interview.

Research and Data

If you work in a data-intensive field, you can share your findings with the audience on your blog. We all know that numbers and metrics have a great value. Doing research is a hard work and people respect it. Sharing your research and data is really a powerful way to build trust, drive traffic and establish your authority in the industry.

How To Promote Your Content?

When you have produced the content, it’s time to promote it successfully. You can do this through content marketing channels such as owned, earned and paid media channels:

  • Owned Media

Owned media are the media that you already own. It may be an existing website or blog and all social media platforms like Facebook, Twitter, Linkedin, YouTube, etc. You can also choose content publishing platforms such as SlideShare, Tumblr, and Visual.ly. For accomplishing content marketing on social media, it is vital to building up your community on these platforms.

  • Earned Media

This type of media needs additional activities to develop. For example, engaging with social communities and groups and joining industry specific groups. Proactive relationship building and outreaching to key influencers within the particular industry fall under earned media as well. The advantage of earned media is that it offers valuable exposure because of its unquestioned credibility and potential reach. Earned media is all about earning trust and acquiring commendation from relevant and reputable third parties.

  • Paid Media

You can also choose paid media channels for promoting the content. Native advertising, Pay Per Click (PPC), paid to advertise through social media, remarketing through Google Ad-wards and event sponsorship fall under the paid media category.

How To Measure The Success Of a Content Marketing Campaign?

A number of tools can be used to measure the effectiveness and success of a content marketing campaign. These are:

  • Google Analytics

Among the content marketing tools, Google Analytics is a powerful one. Statistics from Google Analytics help you to understand how content performs and conversions are generated. Success measures of Google Analytics include time on site, page views (organic, direct, referral), bounce rate, transactions, goal completions.

In Google Analytics, specific goals can be set up as well to measure the impact of an individual piece of content on driving a specific conversion. For example, how many contact form submissions have been done because of a piece of content.

  • Marketo

This tool is helpful to measure the success of different kinds of activities, for example, form submissions, an email campaign, and how content is shared. Marketo also supports to have a marketing insight.

  • Social media Insights

Social media metrics like engagement (number of re-tweets, shares, and likes), comments, reach, participation, and followers help to measure the performance and success of the content on social media platforms.

In brief, creating and sharing your expertise through content marketing is the new way to attract your ideal customers. The key to reaching content marketing goals is delivering value to the readers. Providing useful and engaging material is the best way to keep the readers happy and  get them to share the content with more people. And above all, this is the most effective way in which you can grow your online income with content marketing.